Those of you attempting to improve the results of your industrial marketing realize the intense frustration there is in attempting to reach prospects. It may seem like these crazy-busy prospects are ignoring you because, truth be told, they are. Very few prospects actually answer the phone and more often they let it roll over to voicemail. They then quickly and brutally delete any message that is not of immediate interest.
Even worse, try to get an email read. First it has to get past the server spam filter, then through the spam filter on the prospect’s email client. If you get through these hoops you next need to get your email read. Then you need to get your email acted upon. It’s enough to make you want to pack in any form of industrial marketing and go join the circus.
So is there a way to get the attention of a higher percentage of key accounts? The answer is yes but it isn’t an easy thing to get accomplished. Simply customize your version of the following and you will find yourself getting in the door of your key accounts more often.
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