Andrew Shedden is an industrial marketing consultant, speaker, workshop leader, and author. His work has taken him throughout North America and his consulting firm, Broadfield Consulting, has attracted clients from a wide range of manufacturing companies.
Industrial Marketing Consultant and Coach
Andrew comes to the industrial marketing consulting and coaching world with a unique combination of skills.
First, he successfully built and sold his own manufacturing company.
Second, Andrew understands how to create high-level strategy and align this strategy with the correct industrial marketing and selling practices to further the aims of strategy. As he says, “There is no benefit in doing a great job on the wrong things.”
Third, he has extremely strong communications skills that revolve around his quest to reduce complexity, communicate with clarity, and gain buy-in.
Last, Andrew understands that clearly delineating desired outcomes first is often the key determinant of subsequent success.
Andrew typically works with manufacturing CEOs, company owners, or other senior manufacturing executives in firms with 50 to 500 employees who want to quickly increase their profitable revenues by attracting and selling more ideal customers.
Author
Andrew has written over 200 articles, white papers, special reports, tip sheets, webinars, podcasts, and blog posts on industrial marketing. He is an ongoing columnist for Plant Magazine and has been published in numerous other print publications. He is also the author of the Industrial Marketing Insights blog.
Personal
Andrew is approachable, polite, direct, knowledgeable, and works efficiently with all personality types. Additionally, he understands even the most complex issues and is very sensitive to the realities of implementing change in organizations.
Andrew works with a select number of manufacturing and business to business companies each year. He prefers projects that are ambitious with large potential upsides.
When he is not on the road somewhere in North America working with his industrial marketing consulting and coaching clients, Andrew likes to relax by reading history, biographies, and (surprise) books on competitive strategy and marketing.
Andrew is an audiophile and loves music. He also enjoys traveling and seeing the world. He has been known to go hiking and, oh the horror, has even been seen on a bicycle riding the trails.
He also has an amazing sense of humor, which, in the industrial marketing consulting and coaching profession, may not be such a bad thing.
How to Grow Your Manufacturing Company
Discover the seven key techniques being followed by my high-growth manufacturing clients today with my free Seven Steps to Manufacturing Profits report. Apply these seven techniques to your company and you’ll quickly improve your rate of profitable growth.
Take The First Step To Building Predictable, Systematic, And Profitable Revenue With Your Ideal Customers
Schedule a Strategy Session Telephone Meeting with Andrew Shedden to discuss how you can increase profitable revenues in your company by systematically attracting and selling more of your ideal customers.
