Industrial Marketing Measurement

Industrial marketing processes can be measured with a high degree of accuracy. In fact, industrial marketing processes should be measured on a consistent basis, which is to say all the time—every time. Did I mention you need to measure your industrial marketing...

Marketing Communications Success

Industrial marketing success has many components. One of the most important components is your ability to communicate your message in a meaningful and persuasive way. Your marketing communications need to be able to inform, persuade, or remind on a consistently...

Direct Mail Offer Options

Once you’ve considered the wants, needs, and desires of your target market creating an optimal and motivational offer can be a snap. The first thing you need to assess is the strength and size of your sales force. Because the number of leads you receive will be...

Direct Mail Offers That Work

You may not be aware that Marlon Brando was a direct mail expert who offered his wise counsel in The Godfather. What direct mail advice did Marlon Brando offer his family in The Godfather? He explained the value of making someone “an offer he couldn’t refuse.” While...