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Category Archives: Direct Marketing
Are you looking to get better results from your direct mail? The fact is that in spite of all things online there is still much to be said for using direct mail for lead generation.
Follow these four steps and you … Continue reading
Many industrial marketing professionals spend a great proportion of their time creating lead generation campaigns. After all, if nothing comes into the top of the sales funnel nothing will come out of the bottom. Because I am over 50 years … Continue reading
Industrial marketing is a subject with many nuances. Spirited debate breaks out among industrial marketing practitioners about any number of strategies and tactics. Online versus offline, email versus social media, inbound marketing versus outbound marketing, cold calling versus warm calling, … Continue reading
Industrial marketing professionals who wish to grow their companies at maximum speed understand the critical importance of using a multi-modal approach to lead generation. Now this is just a fancy way of saying that for best results they need to … Continue reading