Category Archives: Industrial Marketing Tips

Industrial marketing is a world that is fraught with many imponderables. While there are many shades of grey (even more than 50), some aspects of industrial marketing are crystal clear, full out, and unquestionable time wasters. One of the greatest … Continue reading →

Many manufacturing companies produce products that are viewed as commodities or essentially are commodities. While this goes with the territory it unfortunately results in being victimized by the power of buyers. As I like to say, the supplier willing to … Continue reading →

Back in the mists of time (about the year 1999) I was pretty darned proud of myself as I was sitting in a boardroom with a group of senior executives. You know that kind of satisfaction you feel when a … Continue reading →

There are only three ways to grow a business, get more customers, get existing customers to buy more often, or get existing customers to buy larger units of purchase. That’s it, three ways, not 30 or 50, just three. Manufacturing … Continue reading →