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Category Archives: Market Research
Back in school you may recall that not doing your homework was a sure way to get yourself into trouble. The same is true with industrial marketing. If you choose to roll out any kind of industrial marketing activity and … Continue reading
One of the more terrifying things you can ever hear from a senior manufacturing executive is “But that is how we have always done it.” Here is another statement that chills the blood, “It will never work, I just know … Continue reading
Industrial marketing is viewed by many as having many shades of grey. So often, what seems to be straightforward is actually quite complicated. Paradoxically, what seems to be complicated is actually quite simple. Confused yet? Well actually it’s all pretty … Continue reading
Too often industrial marketing professionals spend time in meetings brainstorming and discussing the features (bad) and benefits (better) of their products when they really ought to be spending time discussing the needs of their clients (best). These industrial marketing professionals … Continue reading