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Category Archives: Marketing Communications
I think it is high time for me to jump on the bandwagon and give you my one obvious (but fearless) prognostication for 2013. While this is not an earth-shattering prediction, you will have to come to terms with this … Continue reading
Industrial marketing professionals are tripping over one another to produce enormous volumes of content to feed the latest marketing trend, content marketing. In many companies Chief Marketing Officers are being augmented or even replaced by Chief Content Officers. While relatively … Continue reading
One major industrial marketing mistake is the belief that one-size content fits all. I see this costly mistake being made on a fairly consistent basis by many industrial marketing and manufacturing executives. As with so many other mistaken industrial marketing … Continue reading