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Category Archives: Marketing Communications
Video And Industrial Marketing
I think it is high time for me to jump on the bandwagon and give you my one obvious (but fearless) prognostication for 2013. While this is not an earth-shattering prediction, you will have to come to terms with this … Continue reading
Content Is King But Relevance Is Queen
Industrial marketing professionals are tripping over one another to produce enormous volumes of content to feed the latest marketing trend, content marketing. In many companies Chief Marketing Officers are being augmented or even replaced by Chief Content Officers. While relatively … Continue reading
One Size Industrial Marketing Content Fits No One
One major industrial marketing mistake is the belief that one-size content fits all. I see this costly mistake being made on a fairly consistent basis by many industrial marketing and manufacturing executives. As with so many other mistaken industrial marketing … Continue reading
Recycling Content And Content Creation
Since the Web is the first place your prospects are going to perform early-stage buying it is more important than ever for your website to have lots of unbiased and informative educational content. I like to call this trend the … Continue reading
Posted in Marketing Communications
Tagged Content Marketing, Copywriting, Industrial Marketing
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