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Category Archives: Marketing Strategy
You probably have heard the old statement about economists that goes like this, “If you put two economists in a room your will get four opinions.” Something similar can be said for senior executives when it comes to the manner … Continue reading
Kind of a catchy title, isn’t it? Imagine having no competitors. It would be the ultimate fantasy for many overworked manufacturing CEOs. I’m sure many of you would agree the industrial marketing world would be a far simpler place without … Continue reading
One of the three main generic choices available in establishing your competitive strategy is differentiation. Manufacturers who follow a competitive strategy of differentiation can perform their activities in a uniquely distinctive way that prospects highly value.
Ultimately properly differentiated manufacturing companies … Continue reading