Industrial Video Tips

Thinking of shooting an industrial video? If your aim is to make your industrial video a promotional video (rather than a training video) that works, then simply follow these tips. Keep It Brief According to a blog post made by the video hosting company Wistia (you...

Social Media And Manufacturing

OK, confession time for a middle-aged (actually very distinguished) industrial marketing consultant. I have been an extremely reluctant convert to social media. I have been a late adopter. I have had serious doubts about its relevance. I have thought that social media...

Industrial Websites Are Retail Websites

The free dictionary definition of manufacturing is “To make or process (a raw material) into a finished product, especially by means of a large-scale industrial operation.” Once these products are manufactured they can become components of larger products or may, of...

Finding Content Ideas

Content marketing has become one of the key components of industrial marketing success when trying to influence today’s online-obsessed buyers. Social media and search engines have an insatiable appetite for compelling content. Many manufacturers are following their...

Why Your Website Is Failing

Industrial marketing experts and manufacturing executives have a myriad of topics they can spend time debating. One particular area of industrial marketing they agree on (most of the time) is the critical importance of an effective website. Yet if you spend 10 minutes...