Could You Use Results Like These in Your Manufacturing Company?
Repositioned To Sell Sister Companies
Repositioned a client’s company to enable them to successfully market and sell their products to other companies held by their parent company (a first for them).
Marketing Presentation To Get a Million and a Half
Created a presentation that allowed a client to obtain $1.5 million plus financing (after two failed previous attempts on their part) from their parent company and therefore remain open and ultimately thrive.
Increased Penetration Rate
Modified and optimized a client’s marketing and selling process to increase their market penetration rate on a global basis (North and South America, and Europe).
Jump Started Key Account Access
Created a key account prospecting campaign that allowed a client to get in the door of Ontario Power Generation as well as numerous other key accounts which they had never been able to contact in the past.
Improved Salesperson Results
Created a customized sales system for a client and their principle salesperson (who had no closed sales in the previous 18 months) that enabled him to successfully sell key accounts like Ontario Power Generation and numerous others.
Turned Around Manufacturer
Created a lead generation and selling system that transformed a client’s company from laying off employees to nearly doubling the size of their plant and increasing revenues by over 35% in less than 18 months.
Increased High-Margin Sales In Price-Driven Marketplace
Created a marketing system which enabled a client to dominate a price-sensitive market in which he sold high-priced services and products.
Created Opportunities In Billion Dollar Accounts
Created a competitive strategy that rationalized a client’s business activities and provided the structure they needed to work toward realizing their goal of growing their annual North American sales from $60 million to $100 million by accessing and creating opportunities with billon dollar plus accounts.
Launched New Division
Created a marketing plan and assisted in implementation which successfully launched a new division for a client. This turned around their failing company in less than 18 months. In addition it allowed them to safely abandon their previous (and unprofitable) line of business.
Dramatically Improved Trade Show Profits
Created a highly-effective trade show marketing system that helped a client transform their trade show participation from a money-losing proposition to a profit center.
Got Key Accounts Calling Manufacturer
Created key account prospecting campaign that was unique and effective enough to cause the vice-presidents of marketing from both Apple Canada and Fed-Ex in the US to phone a client’s company.
Killer Key Account Entry Campaign
Created cost-effective strategies for a client that triggered replies and generated opportunities from VPs at The Source, Best Buy, Starbucks, and Nordstrom as well as the President of Target Canada and CEO of Suncor.
Increased Sales By Lessening Reliance On Dealers
Created a complete marketing and selling system for client to sell directly to end users in the US marketplace in territories not currently served by his dealer network. They had never sold directly before and were thrilled with their sales and the extra profit margin.
Get Going and Get Growing
The above are just a sample of the kinds of results you could achieve in your manufacturing company in 90 days or less. To arrange a free consultation to discuss your challenges and aspirations send me a few times that would work for you here.