Tag Archives: Industrial Marketing

Why Your Lead Generation Is Failing

Whether you prefer to use the funnel or the waterfall as a way of depicting your business development process the fact is if nothing comes in at the top (leads), then nothing comes out at the bottom (customers). As I’m … Continue reading

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Industrial Video Tips

Thinking of shooting an industrial video? If your aim is to make your industrial video a promotional video (rather than a training video) that works, then simply follow these tips. Keep It Brief According to a blog post made by … Continue reading

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Social Media And Manufacturing

OK, confession time for a middle-aged (actually very distinguished) industrial marketing consultant. I have been an extremely reluctant convert to social media. I have been a late adopter. I have had serious doubts about its relevance. I have thought that … Continue reading

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How To Schedule More First Meetings

You can be the greatest industrial marketing professional in the world but that skill is less than significant if you can’t land that first meeting with a prospect. Before you can hope to land more first meetings with your prospects … Continue reading

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