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Tag Archives: Industrial Marketing
Whether you prefer to use the funnel or the waterfall as a way of depicting your business development process the fact is if nothing comes in at the top (leads), then nothing comes out at the bottom (customers). As I’m … Continue reading
Thinking of shooting an industrial video? If your aim is to make your industrial video a promotional video (rather than a training video) that works, then simply follow these tips. Keep It Brief According to a blog post made by … Continue reading
OK, confession time for a middle-aged (actually very distinguished) industrial marketing consultant. I have been an extremely reluctant convert to social media. I have been a late adopter. I have had serious doubts about its relevance. I have thought that … Continue reading